Sick Of Green Yet?

OK. The other day I saw this construction guy chowing on a plate of ribs and going on and on about how he was so green and into sustain-a-bility. He kind of remembered what he read in a magazine somewhere I guess.

Part of me thought, " Hey! Great - we're really getting somewhere! If this guy is talking "going green" then we're getting through to people! Yay.

Chomp Chomp

The other part of me thought, " Holy Cow, Here's the K-mart commercial for going green - what on Earth? How could anyone believe this guy?! He couldn't even get the word 'sustainable' out..."
"Green" has now seemed to has spanned range of the socio-economic and intellectual ladders in the US being regarded as something new to sell. Not to be cynical.

And

I'm not claiming to be the most environmentally friendly person (but I do *something* everyday) and I'm certainly not a vegetarian (although I see the benefits of cutting back). I do like the idea of just living simply, however, as a theme that has been generated out of al this "green" stuff. We have a garden now and didn't have to worry about all the bacteria issues that began arising in early summer; and I've found it really nice to just use the bicycle or walk to get from place to place when we have the time.

Construction technology is getting interesting now. I've never been one to jump in to new technology all the time - especially when you're yalking about experimenting with potentially hundreds of thousands of dollars. But as time passes the developers who were willing to experiment helped streamline the processes, found the faults and helped create products that became (and are still becoming) more and more affordable... and also projects that end up giving back.